Well Suited & Miss Behaviour

Two new fragrances. Launching 02 October 2026.

Well Suited in amber studio lighting

Tailored for after dark

Well Suited

50ml Eau de Parfum ยท ยฃ80Discover the edition
Miss Behaviour in purple studio lighting

Two personalities. One fragrance.

Miss Behaviour

50ml Eau de Parfum ยท ยฃ80Discover the edition

The wait ends in

--Days
--Hours
--Minutes
--Seconds

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UK / London8pm BST

US Eastern3pm EDT

US Pacific12 noon PDT

Central Europe9pm CEST

UAE / Dubai11pm GST

Metal Travel AtomiserYour Travel Atomiser
Pink ReignPink Reign
NotableNotable
Soul PurposeSoul Purpose
Well SuitedWell Suited
Miss BehaviourMiss Behaviour

Choose one of five fragrances ยท 10ml included

A little more, with our compliments

Your fragrance.
Ready to go.

Free ยฃ35 Travel Atomiser with every Limited Edition purchase.

ยฃ35ยฃ0Your complimentary gift

A complete metal Travel Atomiser, filled with 10ml of your chosen fragrance. Choose your scent on the Limited Edition page.

Explore Well Suited Explore Miss Behaviour
Mayfair ยท London Niche without compromise. Premium fragrance. Accessible pricing.
Pink Reign
Notable
Soul Purpose
Coming Soon
Coming Soon
Selected customer testimonials

What they said

when it arrived.
๐Ÿ“ท
100K
Instagram
๐ŸŽค
70K
TikTok
โœจ
500+
Units Sold
โ˜…โ˜…โ˜…โ˜…โ˜…

"IT'S UNBELIEVABLE. It's SO fresh! Like crispy citrus fruits with a little softness. WOW. I trusted you and I'm glad of it!"

Instagram DM ยท Notable
โ˜…โ˜…โ˜…โ˜…โ˜…

"Just received soul purpose and notable โ€” these are masterpieces of a fragrance. Just seems to be getting better and better with time."

TikTok DM ยท Luke
โ˜…โ˜…โ˜…โ˜…โ˜…

"I've just got Soul Purpose today. It's divine, I loooooove it. Yours are out of this world for me."

TikTok Comment ยท Margit B.F.
โ˜…โ˜…โ˜…โ˜…โ˜…

"Notable just arrived no.20. Just sprayed in. Bloody beautiful. Great job mate."

Instagram DM
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"I received my order yesterday. The perfumes are stunning."

Instagram DM
โ˜…โ˜…โ˜…โ˜…โ˜…

"Received my two fragrances today and love them all. So glad I bought. George, East Kilbride, Scotland."

SMS Message
โ˜…โ˜…โ˜…โ˜…โ˜…

"I am HAMMERING notable at the moment!!! LOVING it in this weather."

Instagram Comment ยท @simplydaryl
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"Just received my Notable no.14. Lovely and perfect for the summer. Very sophisticated smelling. Might have to get a bottle for my wife."

SMS Message
โ˜…โ˜…โ˜…โ˜…โ˜…

"Love both scents so bloody well done mate. The wife has complimented them too."

SMS Message
As Seen In
Harper's Bazaar
Scentality London
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Most fragrance brands talk about heritage. We built ours in public, through content, community, and an audience of tens of millions who were there before the first bottle was ever made.

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